Importance of Brand Awareness

Do you know what the arrow that points from A to Z means in the Amazon logo?

It means that Amazon provides an online shopping platform that sells everything from A to Z. Currently, Amazon is one of the leading brands in e-commerce platforms internationally, especially in the United States.

When someone thinks of shopping online, they will look at several known platforms such as Amazon or eBay. Though you may not be aware of it, the reason why people turn to these brands when they are shopping online is because of brand awareness.

Brand awareness simply talks about how familiar and notable your brand or products are.  However, your brand and its meaning must also be well established as it could help customers recognize you and what your company does. Furthermore, establishing a memorable brand helps create a sustainable competitive advantage. Your brand can set you apart from your other competitors, and it creates an identity for your products or services.

Having a good brand awareness can help you become a household name in a certain category. Being a household name means that your brand is one of the recognized brands in that category. For example, when a person says fast-food restaurants in general, McDonald’s or Subway may appear in your mind. This means these fast-food restaurants have products and services that have catered to your needs positively.

Aiming for brand awareness can provide customers an easy way to recognize you amongst other competitors since your brand can evoke a positive response in the market. Also, shoppers also prefer brand names or products because of their value, quality, or benefits.

With this in mind, Forfos can definitely help your brand grow and can help you aim for achieving that household name. Let Forfos handle and manage the different operations that you need help with from social media marketing, promotions, and customer services.

Contact us at

Leave a comment

Please note, comments must be approved before they are published