Top 5 E-Commerce Trends for 2021
As 2021 has come to an end, a look in the past is crucial for businesses and entrepreneurs to highlight progress and setbacks that are essential for the growth of the company. It is no joke that e-commerce continues to dominate the shopping industry. In the United States alone, retail sales increased from 4.5% in 2011 to 14% in 2020 with e-commerce as a leading factor. E-commerce became a way for businesses to adapt to the needs of the market through and with the pandemic.
Here is a quick recap of the top trends in the e-commerce industry for 2021:
- Online platforms
From Facebook to Instagram, small business and known retail brands made noise through their social media account to promote and interact with customers. Other than social media platforms, Shopify has been the leading platforms in e-commerce that serves as a venue to online retail stores. Shopping became borderless and global.
- Advocacy Advertising
You might have seen or interacted products being promoted for a certain cause. Customers are motivated to buy products when their purchased is backed by a certain cause, advocacy, or campaign. It could be funds for a donation or selling products that are eco-friendly and sustainable.
- Influencer Marketing
Though influencer marketing started in the early 2000’s, it only became the talk of the town when the restrictions and lockdowns began. Influencer marketing can be done now as easy as posting in Instagram and tagging a certain brand. However, other than posts, influencer marketing has branched out to creating stories and video with different contents in various platforms.
Unlike the traditional ways of transactions where one platform is enough, e-commerce changed all of that to being present online and in social media. According to Forbes, Generation X and Z spends time in shopping through social media such as Facebook and Instagram.
- Utilizing Technology
Technology, in general, played a huge role in paving the way for the e-commerce industry and in making transactions hassle-free. Through technology, shopper experience has been optimized and maximized. One example is the application of chatbots, the inquiries of customers can be answered through a series of fixed questions and answers based on common concerns. Another example is the variety of payment methods to cater every customer’s preference.
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