Built by operators,
for operators.
Forfos was founded in 2020 with a single belief: that great e-commerce brands deserve great operations. We're the team that makes that happen.
We started because the problem was personal.
Forfos was born out of frustration. Our founder, Jessi Forte, spent years inside fast-growing e-commerce brands watching the same pattern repeat: a great product, a growing customer base — and an operations layer that simply couldn't keep up.
Orders slipping. Customer complaints piling up. Reviews dropping. The founders weren't doing anything wrong — they just didn't have the operational infrastructure to match their ambition.
So in 2020, Jessi built it for them. Forfos started as a one-person operation out of Sydney, offering hands-on operational support to a handful of Amazon sellers in Australia. Within two years, we had 50 clients across three countries. Today, we manage 200+ brands across five global markets — from Amazon US to Shopify UK to Singapore marketplaces.
We are not a consultancy. We are not an agency that sends you a strategy deck. We are the team that actually runs the operation — the people picking up the tickets, managing the listings, building the workflows, and reporting the numbers every single week.
Founded by
Jessi Forte
To be the operations layer
every great e-commerce brand deserves.
We believe every entrepreneur with a great product deserves a world-class operation behind it. Our mission is to close the gap between ambition and execution — so our clients can focus on building the brand, while we handle everything else.
Our Purpose
Equip e-commerce brands with the operational infrastructure to grow without limits — regardless of their team size or stage.
Our Vision
A world where no great product fails because of operational breakdown. Every brand, every scale, backed by excellence.
Our Approach
Embedded, accountable, and outcome-focused. We don't manage from the sidelines — we're in the trenches, every day.
Our Core Values
These aren't wall decorations — they're the criteria we hire against, build processes around, and hold ourselves accountable to every day.
Client-First, Always
Every decision we make starts with one question: does this help our clients grow? We don't upsell, we solve problems.
Radical Transparency
No smoke and mirrors. You get full visibility into performance, what's working, what isn't, and exactly what we're doing about it.
Data Over Gut Feel
We run every engagement on metrics that matter — not vanity stats. Every strategy is backed by numbers you can act on.
People Who Own It
Our team takes real ownership. When something goes wrong, we fix it. When something can be better, we improve it — without being asked.
Global Thinking
We've built playbooks across five markets. What works in AU may need adapting for the US. We know the difference — and we apply it.
Long-Term Partnerships
We don't want to manage your launch. We want to be your partner as you hit $1M, $5M, $10M and beyond.
Our Journey
Five years of building, learning, and growing alongside the brands that trusted us early.
Forfos Founded
Jessi Forte launched Forfos with a single client and a mission: give great brands the operational backbone they needed to scale without chaos.
First 25 Clients
Word spread fast. Within 18 months, Forfos had 25 clients across Australia and New Zealand and hired its first dedicated operations team in the Philippines.
US & UK Market Entry
Forfos expanded services to US and UK-based brands, building localised playbooks for Amazon US, UK, and Shopify DTC channels. The team doubled to 20 people.
100 Brands Milestone
Crossed 100 active client accounts. Launched the Growth Strategy service line and the Content & SEO team. Named one of Australia's top e-commerce agencies.
Singapore Expansion
Opened the Singapore market and began serving brands scaling into Southeast Asia. Grew the global team to 30+ specialists across 4 countries.
200+ Brands & Counting
Today Forfos manages over 200 brands, has driven $180M+ in total client GMV, and continues growing — with the same obsession over client outcomes it started with.
Built to operate
across borders.
E-commerce doesn't stop at your home market — and neither do we. Our team has built deep operational playbooks for each market we serve, accounting for marketplace nuances, logistics infrastructure, consumer behaviour, and compliance requirements.
Australia & NZ
Our home market. Deep Amazon AU and Shopify expertise.
United States
Full Amazon US management and DTC growth strategy.
United Kingdom
Amazon UK, EU fulfilment, and VAT-compliant operations.
Canada
Amazon CA and bilingual customer experience support.
Singapore & SEA
Shopee, Lazada, and Shopify for Southeast Asian brands.
Let's build something great together.
Whether you're launching your first marketplace or scaling to $10M+, we'd love to learn about your brand. Book a free 30-minute strategy call — no pressure, just clarity.